And it’s costing them thousands!” Step #2: Highlight The Problem Or PainĮffective marketing almost always highlights some sort of problem or pain. “Hi! I’m Bob Peterson and I’ve been helping entrepreneurs sell their knowledge online for over 12 years! And today I wanted to talk with you about the #1 biggest mistake online business owners are unconsciously making. Then you’d transition into your purpose for the video which is quite simple and will be covered in our next step.
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Especially at the start.Įxcitement is contagious and if you can get your viewer excited, they’ll be far more likely to take your desired action for them at the end of the presentation.
HOW TO PROMOTE YOUR SCREENPLAY ONLINE FREE
While you’re free to try any strategy you choose, one of the best ways to get and keep the attention of your prospect is by making sure you have high energy and enthusiasm. This is why with many Facebook video ads currently running, you’ll notice the person in the video is sometimes waving their hands or doing some other bold movement for the first 1-2 seconds to get the instant attention of the viewer. The first goal of any marketing piece, whether video or text, is to capture the attention of your audience. This post isn’t intended to be the end all be all, but instead to help give you a clear fill in the blank outline for a video you can make today.ĭo you have a product or service which you know needs a video sales letter but were just unsure of where to start? Follow these 7 steps and by the end, you’ll have an outline good enough to hit record. There may very well be more than 7 steps to some of the highest producing marketing videos. So let’s get started! Quick & Easy Video Scripting Outline
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In the world of selling your knowledge online, progress always beats perfection. The goal is to empower to quickly record your videos without spending days, weeks, or even months wondering what’s to say. How you use them is completely up to you. You can create a video for each step, or blend them all into a single asset.
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You can use this template to create everything from long-form, hour-long presentations, to short 60-second social media blurbs. In today’s article, we’re going to provide you with an easy to follow, 7-step outline to quickly scripting your marketing videos. Not only do videos typically have higher conversion rates because they’re more entertaining than standard text, but they can also be much faster to make.įrom Facebook and Instagram to email marketing and product launches, all online business owners should be leveraging video sales letters to communicate clearly and sell more. As online marketers and digital entrepreneurs, you know the importance and power of using video in your marketing.